New Direction – Direct To Consumer

by Stella Carakasi February 16, 2018 2 min read 3 Comments

New Direction – Direct To Consumer

Part two of a new series: A letter from Designer, Stella Carakasi

Welcome back! As I mentioned in my blog post earlier this week, 2018 marks our 25th anniversary and I am thrilled to share the exciting news that we are now a Direct to Consumer company!

DTC-Blog-2-image-1-tiny

For those of you that don’t already know, the Stella Carakasi Brand has primarily relied on traditional retail channels to sell our product. However, during the past few years, there has been a seismic shift in the retail landscape brought on by a fundamental change in consumer buying habits via online and in-store direct to consumer shopping.

To meet this demand we jumped in head first with the launch our own e-commerce site followed by the opening of our flagship store in Berkeley thus creating a shift in the way we do business. So much so that by the Spring of 2018 we have completely transitioned into a Direct to Consumer company.

What does this mean for you?

DTC-Blog-2-image-2-tiny

 

Without the middleman markups of the past, we can pass down significant savings to you without compromising on quality or design.For me, it means having a direct conversation withyou, which has opened new doors to a community of women that share a passion for many of the same values that I hold closest to my heart.

Aligning our core values with our design and manufacturing practices enables us to make a bigger social and environmental difference.  

  • We strive towards becoming fair trade certified, using more sustainable materials and reducing our carbon footprint.
  • We offer quality over quantity and honor the artistry that is involved in creating clothing.
  • We believe in slow fashion because we know that less is more when less is better!
  • We are excited to bring transparency into our supply chain and share the stories of the people behind the scenes that create our clothing.

    I look forward to taking this journey with you and thank you for your ongoing support

    —Stella

    Stella Signature

     


    3 Responses

    Elizabeth
    Elizabeth

    June 28, 2018

    This is wonderful Stella!

    henri davis
    henri davis

    February 18, 2018

    That person to person contact will be strong for your business.

    Laura Madden
    Laura Madden

    February 18, 2018

    Thrilled to read this! Way to go Stella! You continue to trailblaze through this changing fashion industry, and I know you are part of changing it for the better!

    Leave a comment

    Comments will be approved before showing up.


    Also in Stories

    Evolved Denim: Tencel® Denim Top, Tunics, Dresses and Pants for the Most Eco-Friendly Fashion
    Evolved Denim: Tencel® Denim Top, Tunics, Dresses and Pants for the Most Eco-Friendly Fashion

    by Stella Carakasi April 16, 2021 5 min read

    As you might already know, the textile industry is one of the most polluting industries in the world, second to oil. At Stella Carakasi, we are committed to creating eco-friendly clothing by using sustainable fabrics without sacrificing quality or style. Read on to learn more about why it’s so important to choose sustainable clothing, what… Continue reading Evolved Denim: Tencel® Denim Top, Tunics, Dresses and Pants for the Most Eco-Friendly Fashion

    The post Evolved Denim: Tencel® Denim Top, Tunics, Dresses and Pants for the Most Eco-Friendly Fashion appeared first on Stella Carakasi.

    Read More
    Casual Elegance: How to Wear and Style the Tiburon Tunic
    Casual Elegance: How to Wear and Style the Tiburon Tunic

    by Stella Carakasi April 09, 2021 2 min read

    There’s nothing better than investing in a piece of clothing that you can wear multiple ways and season after season. Today, we’re breaking down what makes our Tiburon Tunic so special and how to style it. Keep reading to learn more.  Meet the Tiburon Tunic Our Tiburon Tunic is one of our top-selling styles—and for… Continue reading Casual Elegance: How to Wear and Style the Tiburon Tunic

    The post Casual Elegance: How to Wear and Style the Tiburon Tunic appeared first on Stella Carakasi.

    Read More
    Our Favorite Casual Lifestyle Essentials and Ways To Wear Them
    Our Favorite Casual Lifestyle Essentials and Ways To Wear Them

    by Stella Carakasi March 12, 2021 7 min read

    There is no denying that the clothes we wear affect the way we feel and while this pandemic has changed so many aspects of our daily lives, forever changing our future, it has also changed the way we dress... Continue reading Our Favorite Casual Lifestyle Essentials and Ways To Wear Them

    The post Our Favorite Casual Lifestyle Essentials and Ways To Wear Them appeared first on Stella Carakasi.

    Read More
    x