New Direction – Direct To Consumer

Part two of a new series: A letter from Designer, Stella Carakasi

Welcome back! As I mentioned in my blog post earlier this week, 2018 marks our 25th anniversary and I am thrilled to share the exciting news that we are now a Direct to Consumer company!

For those of you that don’t already know, the Stella Carakasi Brand has primarily relied on traditional retail channels to sell our product. However, during the past few years, there has been a seismic shift in the retail landscape brought on by a fundamental change in consumer buying habits via online and in-store direct to consumer shopping.

To meet this demand we jumped in head first with the launch our own e-commerce site followed by the opening of our flagship store in Berkeley thus creating a shift in the way we do business. So much so that by the Spring of 2018 we have completely transitioned into a Direct to Consumer company.

What does this mean for you?

Without the middleman markups of the past, we can pass down significant savings to you without compromising on quality or design. For me, it means having a direct conversation with you, which has opened new doors to a community of women that share a passion for many of the same values that I hold closest to my heart.

Aligning our core values with our design and manufacturing practices enables us to make a bigger social and environmental difference.  

• We strive towards becoming fair trade certified, using more sustainable materials and reducing our carbon footprint.
• We offer quality over quantity and honor the artistry that is involved in creating clothing.
• We believe in slow fashion because we know that less is more when less is better!
• We are excited to bring transparency into our supply chain and share the stories of the people behind the scenes that create our clothing.
  
  

I look forward to taking this journey with you and thank you for your ongoing support

—Stella